Future Promotional Policy must recognise Organic Farming, says MEPs

The increasing consumer demand for organic products and the need to stimulate the development of organic production through enhanced promotional measures must be recognised in EU promotion policy, according to a Resolution on future promotion measures for agricultural products adopted by MEPs in plenary on 20 November. The resolution stems from a report tabled by MEPs of the Agriculture and Rural Development Committee in September in response to the Commission’s Communication on the future of EU information provision and promotion activity.

In a press release IFOAM EU welcomed the resolution and stated that EU promotion policy is key to greater consumer awareness of the organic logo and the legally protected terms such as “organic”, “ecologic” and “biologique”. Many of the recommendations put forward, including multi-country campaigns and more flexibility for programmes to respond to fluctuating market conditions, as well support for local and regional markets were also welcomed.

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